Jaguar has unveiled the Type 00, an all-electric concept car that reimagines the brand’s design philosophy and signals its transformation into an electric-only luxury marque. The two-door grand tourer concept blends futuristic elements with classic automotive proportions, reminiscent of cars with large front-mounted engines. It features dramatic butterfly doors and a minimalist interior.
The innovative interior includes unique features such as a brass spine separating driver and passenger, and a mood-setting system with interchangeable material “totems” that alter the car’s ambiance. While these design ideas are intriguing, their practical purpose remains unclear.
The projected EPA-estimated range of up to 430 miles seem ambitious given the car’s boxy design, which typically challenges aerodynamic efficiency.
Officially unveiled on December 2, 2024, during Miami Art Week, the Type 00 concept serves as a preview for Jaguar’s upcoming production models. The first of these, a four-door GT, is expected to debut in late 2025 and enter production in 2026. With an anticipated price well above $150,000 in the U.S., Jaguar is positioning itself in the ultra-luxury segment alongside brands like Bentley and Rolls-Royce.
Jaguar predicts retaining only 15% of its current customer base with this dramatic shift. Nevertheless, the company is confident that this bold strategy will rejuvenate its market presence and secure its place in the future of automotive luxury.