As an automotive designer, I’m consistently inspired by how brands push the boundaries of design, both in aesthetics and technology. The Electrified GV70 from Genesis is a prime example of this commitment to innovation, seamlessly blending luxury with cutting-edge electric vehicle technology.
Genesis has refined the already popular Electrified GV70, taking the European model to new heights with bold exterior updates and sophisticated interior enhancements. Here’s a breakdown of what makes this all-electric SUV a true embodiment of Athletic Elegance:
Exterior Design – Refined and Forward-Thinking
The redesigned exterior of the Electrified GV70 strikes the perfect balance between power and refinement. The new G-Matrix Crest Grille, inspired by the distinctive design elements of the Hyundai Palisade, and updated Genesis emblems give the vehicle a sleek, modern edge (I hope to see these implemented on the North American version too, as they are much nicer). The Two-Line headlights with Micro Lens Array (MLA) technology offer precision lighting that elevates both style and safety.
With the introduction of new Ceres Blue (available in both metallic and matte finishes), along with an upgraded 20-inch diamond-cut alloy wheel design for the Dynamic and Luxury trims, the Electrified GV70 offers multiple ways to personalize its bold exterior.
At the rear, the updated design features Two-Line chrome accents, repositioned indicators, and a streamlined high-mounted stop light integrated with the rear camera—improving both aesthetics and functionality.
Interior Design – Luxury and Comfort
The interior of the Electrified GV70 adheres to the Korean philosophy of the “beauty of white space,” creating a serene and luxurious environment for both driver and passengers. New aluminium accents and ‘Milky Way’ patterned mood lighting enhance the sophisticated atmosphere, while premium, soft-touch materials elevate the tactile experience.
The Mood Curator system takes personalization to the next level, offering four modes—Vitality, Delight, Calm, and Comfort—that seamlessly blend lighting, music, and scent to transform the in-car experience. On models equipped with Ergo Motion technology, the Mood Curator is further enhanced with massage seating functions.
For added personalization, you can choose from a range of interior options, including Obsidian Black, Frozen Grey/Urban Brown, and Glacier White/Icy Blue. Personally, the perfect combination for this car would be Savile Silver with Obsidian Black and Vanilla Beige Quilting—although, I’d be thrilled if they offered the option to choose the Quilting color, similar to what Aston Martin does.
As a designer, it’s exciting to see how the automotive world continues to evolve, and this electric luxury SUV stands as a testament to that evolution.
